1. How would you summarise Würfel as a brand?
The Würfel world revolves around few key words
Quality: Pursuit to excellence for design and product quality.
Sustainability: We create only sustainable products for a better and greener world.
Healthy Home: We create products that builds a healthy home. We have been constantly working on spreading the impact of wooden products on the health of a family.
Ethics: Ethics and transparency stands tall at Würfel.
Responsible: We stand by you.
2. WHAT IS THE CORE PRODUCT PHILOSOPHY?
The Indian interior industry, especially the modular kitchen industry is 85% unorganised and 15% organised. It is highly concentrated by carpenters and small scale semi-machine manufacturing units. In the small segment of 15% organised suppliers, you will predominantly find two kinds of suppliers – European Kitchen Traders & Indian manufacturers, including the online aggregators. European kitchens are high-quality conscious but come with a high price tag due to brand, custom taxes and logistical compulsions. Whereas local manufacturers, understanding the mass Indian demand, focus primarily on the price factor.
Würfel was created to fill this void – Best of the world handpicked with a very aggressive pricing strategy. Each and every raw material and hardware from a finished board to a screw is imported only from the best vendors across the globe and assembled in India by using German technology, under the able supervision of a European production head, ensuring great European products at great pricing. Würfel dreams to provide every Indian home with world class Modular kitchens and wardrobes, with an un-compromised promise of - “Best price for quality.”
3. WHY SHOULD YOU OWN A WÜRFEL PRODUCT?
Our endeavour starts with quality and will continue to do so. Besides providing top of the line timeless World class products, the core belief is - "We stand by You”. Some of our interesting USPs would be :
Best of the world handpicked for you - This is absolutely un-compromised and makes our product aspirational and timeless.
Assured best price for quality.
Transparent fair price policy - The price is verified by the technical team at the core manufacturing unit and sent directly to our valued customers.
Our products are aspirational. Hence, you can be a proud owner of any of our products.
10 years warranty.
Easy and transparent costing & customer service practices.
4. WHAT IS THE BRAND CULTURE?
Ethical, Responsible, Progressive, Innovative, Transparent, Fun and Empathic.
5. WHAT IS WÜRFEL PRODUCT PORTFOLIO?
Kitchens, Wardrobes, Vanities & TV units.
6. WHAT IS THE PROCESS OF OWNING A WÜRFEL KITCHEN?
Würfel has numerous official studio across the country. The address and details of the official studios are mentioned in the “Studio Locator” tab in the website. The process flows as below:
Valued customers visiting the studio.
One complementary consultancy, personalised design presentation and costing.
10% token advance payment to go into detail design phase.
Finalisation of detailed design.
Balance 40% payment to make it total of 50%.
Signing/OTP verification of design details.
Payment of balance 50%.
Delivered as per scheduled dates or 15 days from the date of payment, whichever is later.
Installation of the products.
Warranty cards and service support.
7. WHICH AWARDS HAVE WÜRFEL BEEN AWARDED?
Best Modular Kitchen Brand 2018: Times Business Award
Best Modular Kitchen Brand 2019: Times Business Award
Best Modular Kitchen Brand 2020: Times Business Award
Best Modular Kitchen Brand 2021: Times Business Award
Best Modular Kitchen Brand 2022: Times Business Award
Most Innovative Kitchen 2019: India Kitchen Congress
Most Innovative Kitchen 2020: India Kitchen Congress
8. WHAT IS THE SCOPE OF WÜRFEL FOR KITCHENS?
Würfel takes up end-to-end responsibility of the kitchen space to ensure that you have a seamless design-to-handover experience for your modular kitchen. The scope of work would be - Product 2D & 3D Designs, Fair Price Würfel certified estimate, plumbing and electrical drawings, production of the kitchen, installation of the kitchen, installation for countertops, installation of brand partner’s appliances, complete kitchen handover, regular servicing & support on call.
9. WHAT IS NOT IN THE SCOPE OF WÜRFEL?
The following third-party services are not in the scope of Würfel – civil work, plumbing work & electrical work. However, we always share a “Scope of Work” document during the final sign-off. Please read and understand the scope of work very carefully as that stands as final mode of understanding between both the parties.
10. WHY MODULAR KITCHENS AND NOT CARPENTER KITCHENS?
Modular Kitchen is a product that you buy once for decades. Hence, your decision has to be very well thought out, since the kitchen is the heart of our homes. This is a must-read before owning a Modular Kitchen in your home.
Würfel is a responsible brand and we believe in crafting a healthy home for you. Please read the points below for a healthy home.
Kitchen doctors would understand your requirements and design the most optimised and best solution as per your need.
Products are designed by top designers. This is complementary and comes as a part of the product price. There is no extra price for our valued customers for any form of design.
What you see is what you get. You have the option to check the various designs or colour combination before production. This ensures that you have finalised the right design & colour combination for your space.
Quality of products - Würfel delivers the best assured across the globe.
All boards are E1 grade, ensuring a healthy home. Our boards are eco-friendly and made from sustainable self-cultivated forests.
Un-compromised finishes and detailing.
Timeless and long lasting.
You know your total amount before finalisation of order. There are no extra hidden cost involved.
Prompt customer service policy backed with 3 years free service and 10 years warranty.
On time delivery.
Minimal onsite work as all product components are factory finished and ready to install.
Stainless steel 304 grade sink unit with 20 years of warranty.
11. WHY WÜRFEL WARDROBES?
We don’t make wardrobes, we personalise wardrobes. We design completely customisable wardrobes and not just in the size, but to fit your lifestyle. A perfect wardrobe is about the design of the wardrobe and understanding the requirements and lifestyle of the person who would be using the wardrobe. We ensure that we design a wardrobe corresponding to the available space, thus helping you make your life organised and easier. Besides this, our wardrobes are screw-free and all joints are made out of metal support, increasing the life and durability of the product. It is highly modular and can be installed, uninstalled and moved with a lot of ease. We use high-end, fabric friendly interior to ensure long life for the clothes. Our wardrobes are easy to function and we provide great service support. We believe that a wardrobe is beyond two drawers and shelves. Hence, we will be delighted to give you a complimentary consultancy so you can understand your wardrobe technicalities better.
12. WHAT IS THE PRECISION LEVEL OF WÜRFEL PRODUCTS?
Modular kitchens made by local carpenters do not follow any particular standard as all their operations on the boards are manual. But in the case of the quality conscious brands, we have a standard for product precision. In Europe, the top brands follow a precision level of 0.5mm tolerance on their products and so do we at Würfel.
13. WARRANTY POLICY
Würfel has a warranty policy of 6+4 years for all its retail and corporate sales. A detailed warranty document is provided along with the delivery of the kitchen. This warranty is applicable for all wood/board parts. All fittings come with a lifetime warranty.
14. PAYMENT TERMS
10% token advance after the first presentation. 40% advance after design finalisation to start production. 50% before dispatch.
15. HOW DO DESIGN TOKEN ADVANCE PAYMENTS WORK?
Post the first presentation, you will be in a state where you have seen our products, checked the quality and your design presented with costs.
Hence, we have a policy of 10% advance to take the design further to the detailing stage. Post this payment, our designers ensure that you are happy with the design. The amount paid is not a design fee and will be adjusted as a part of the product billing. Any form of advance is non-refundable.
16. WHY SHOULD ONE PAY 100% PAYMENT BEFORE DELIVERY?
Würfel follows the global modular kitchen payment standard of 50% advance payment before production and balances 50% payment before dispatch. On-boarding of a valued customer is just the starting of our relationship. We come with a strong 10 years warranty policy and we vow to stand by you. It is not just the product installation, but the following services are executed with utmost care. Your product is our pride and hence it becomes more important for us to present a top of the line product and we assure our valued clients that every product would be completed to your satisfaction. We are the biggest premium modular kitchen brand in the country and every single customer is of utmost importance to us.
17. WHAT IS THE CANCELLATION POLICY?
Würfel does not have a cancellation policy as every order and design is customised to your size and need.
18. IS THERE AN EMI POLICY?
Yes, we do have EMI facilities at our studio. We have official association with numerous financial organisations for your payment support. To know more, contact our studios on 1800 3000 2926.
19. ARE THERE ANY HIDDEN CHARGES?
Würfel believes in being transparent and ethical. There is absolutely no hidden cost. Taxes as applicable would be clearly mentioned in all quotations as per the product category. The final price will be directly mailed to you by the corporate technical team.
20. HOW DO I REPORT A PROBLEM?
You can raise an online query here
You can also call us on our toll-free number – 1800 3000 2926 and register your problem.
21. WHO MANUFACTURES WÜRFEL PRODUCTS?
Würfel world starts with quality and hence, the Würfel story started with the top of the line European technology, self-owned and self-operated manufacturing facility. This is the core strength of Würfel and we design and control our quality and processes. Since we are a serious research oriented brand, we believe that if our core is strong, our products will show our quality.
22. DOES WÜRFEL DEAL WITH MARINE PLY?
Yes, catering to the Indian market, Würfel also provides the option of 36-hour boiling waterproof calibrated plywood, imported from Indonesia. This is the only raw material in our catalogue that is imported from a non-European country since manufacturing of ply is banned in Europe for environmental reasons.
23. WHAT OTHER BOARDS DOES WÜRFEL USE?
The quality of the raw material is primary essential for a modular kitchen, not just for longevity but also for the fine finishes. Würfel handpicks the finest from Europe and follow a very simple ideology of sourcing only from the top 3 brands across the globe. Each and every raw material goes through a series of testing to ensure that it passes the Würfel quality control standards. Also, we ensure that all raw materials are factory finished at the source and are not tempered later while undergoing final production.
In India, there is no certification authority for the boards, hence allowing people to use substandard boards. We at Würfel don’t just pick from top vendors but also from FSC certified, that is, the boards are made from sustainable forests, eco-friendly and E1 Grade.
We, being a responsible brand, ensure that we provide a healthy home to all our clients. For example, if you use boards other than an E1 grade board, you will be exposing yourself to a cancerous environment. Beyond that, we also ensure that our boards are eco-friendly and made from sustainable self-cultivated forests. Normally, to make a ply board, you might have to cut 5-6 trees which is extremely damaging to the environment, whereas we produce our boards from the forests cultivated by our associates in Europe and thereby contributing towards a green world.
Würfel extensively use high-density, water-resistant particle boards and MDF boards.
24. DOES MARINE PLY WORK BETTER THAN PARTICLE BOARDS?
This is a very strong myth prevailing in our country. However, this myth is strongly supported by the poor quality of particleboards produced in India. Plywood production is banned in Europe for environmental balance since many years and hence, the whole board-making technology has always evolved in the manufacturing of high-density particle boards. Over the years, Europe has pioneered the technology in board manufacturing and continues to create the most trusted and long-lasting boards globally. We all know that European Kitchens are the best and the most durable across the globe.
Also, Würfel has a very simplified policy of associating with a vendor only if that vendor is among the top three across the globe.
Whereas in India, the technology of board-making has always evolved around plywood. The application of Indian made particle boards are packing, pallet making, with a common intention of one-time use. Hence, the technology of particleboard has never evolved in India.
If the question is - Is plywood better than Indian made particleboard? The answer would be YES. But if the question is – Is plywood better than top European made high density particleboard? The answer would be NO. The top-end high density particle boards are made under a highly quality controlled environment and hence producing top of the line long lasting boards. Nowadays, health takes the top priority in our life. Würfel ensures that all the boards are E1 grade which creates a cancer free home for you. All the boards used are certified by FSC, Europe, which is not possible to achieve for any locally produced boards as our country does not have any certification forum or policies.
It is crucial for you to understand that in order to make one kitchen with plywood, you would have to cut 4-6 trees. To make a wardrobe, you would need 3-4 trees. In Würfel, every single board is made only from self-sustained, self-cultivated forests and thereby maintaining the environmental eco-system.
Würfel is trying to be responsible by doing our bit. We sincerely appreciate those who believe in contributing to this positive environmental drive.
25. WHAT IS WÜRFEL HARDWARE PORTFOLIO?
The hardware for a kitchen is like the bones for a human body. It is mostly hidden, yet it plays the most important role for the functionality and longevity of any modern kitchen. Many times, we fall in love with the external beauty of a kitchen, but believe us when we tell you that we would like to give more credit to the hardware than the external beauty.
Hardwares are the backbone of any kitchen. The kitchen is a very active furniture since it involves opening and closing the shutters multiple times. We at Würfel have a very simple policy of using only the best and customising it to Würfel standards.
Since we understand the importance of good hardware for the best functioning of a modular kitchen, we handpick the best from different parts of Europe. For example, our hinges are tested robotically for 2 lac opening and closing cycle. For example, if you open a shutter 10 times in a day, you can use these hardware for the next 50 years in which we give a lifetime warranty.
In fact, we are the only brand who use the Obsidian black top of the line hinges. Similarly, our drawers are tested for 1.5 lac times opening and closing cycle which means it will continue to work for almost 35 years. These are few of the non-compromising standards we follow to ensure that our kitchens are the best in the world.
When you are buying a world-class branded modular kitchen brand, then you should not worry too much about the hardware. The research and the sourcing team mostly picks the best. If you are to own a Würfel, then be rest assured about the hardware as we use nothing but the best.
Besides that, our research team works on developing many hardware type which makes the kitchen a happier place to work. We are always focused towards delivering life changing hardware and accessories to our clients which are extremely exclusive in nature.
26. DOES THE GLOBALLY POPULAR HARDWARE DISTRIBUTORS/MANUFACTURERS MAKE KITCHENS?
The global giants for Modular Kitchen hardware manufacturers/distributors have such a big market share in hardware that they do not need to think about getting into modular kitchen manufacturing. They are focused on selling their hardware portfolio. However, some of their dealers collaborate with local carpenters or semi-organised players to sell the kitchen in totality so their hardwares are sold along with the panels. Many times the customers get confused because the dealers sell the kitchen in the name of the big hardware players which is not the real case.
27. IS WÜRFEL ISO CERTIFIED?
Würfel is ISO:9001 and ISO:1401 certified.
28. WHAT TYPE OF FINISHES ARE AVAILABLE AT WÜRFEL?
Würfel offers one of the widest range finishes industry-wide.
Poly lacquer - Matt/ Gloss.
Moni Lacquer - Matt/ Gloss.
360 Degree Lacquer - Matt/ Gloss.
Gloss Lacquer Glass.
Crystalo - Matt.
Veneer - Matt.
Clear and Tinted Glass with Aluminium profile.
Stainless Steel 304 PVD quoted.
29. CAN I GET ANY COLOUR KITCHEN I WANT?
Besides the regular colour catalogue of High Gloss and Matt Lacquer, you can opt for any colour from the RAL shade cards, so that we can deliver - “Your Kitchen, Your Colour”.
30. LACQUER COLOUR VARIATION ?
The beauty of a lacquer finish is that it is a complete manual process where 12 layers are processed in a very technically controlled eco-system. Hence, there might be 10-15% colour variation across different batches of production. Also, any new coloured panel will not exactly match with an old coloured panel. However, over time, both the panels will move close to each other’s colour. Also, this is one of our most premium finishes and an eye pleaser. The biggest advantage is that you can re-colour your kitchen whenever you want with a new colour.
31. HOW ARE THE GRAIN PATTERNS ON THE SHUTTERS IN CASE OF LAMINATION AND VENEER?
Würfel always works on vertical grain patterns. A horizontal grain pattern is a special case and needs to be requested. So, Würfel does not do horizontal grain matching of shutters in any of the cases.
32. HOW LONG DOES IT TAKE TO GET A WÜRFEL PRODUCT?
Würfel products need either 30 or 45 days of production-time depending on the finishes. Some highly customisable and luxury finishes need 90 days. Our production timeline, based on the product and finish-selection will be made clear to you by the studio team.
33. HOW LONG DOES IT TAKE TO INSTALL A WÜRFEL PRODUCT?
Approximately 14 working days including the cabinets, countertops and appliances.
34. WHAT IS WÜRFEL EDGE BAND TECHNOLOGY?
Ask one question to any veteran from the furniture and modular kitchen industry – Which is the most important operation on panels and we assure you that the common answer would be “Edge Banding”.
There are lot of factors such as the type of glue and specification of machine being used. Normally, a carpenter would use your market available glues and the manufacturer would use the EV glue but for us, none of them passed our test parameters. Hence, we use a completely different edge band technology called PUR technology ensuring the longest possible life for a panel. It has 4 times more bonding strength and fire resistant abilities.
The board’s top surface and the edge banding materials are water-proof since we use ABS. On top of that, if we ensure that the bonding between both is of such high quality, then the panel life increases by 2-3 times more. We take pride that all our kitchen carcass and doors are made with PUR technology.
35. HOW IS WÜRFEL ECO-FRIENDLY?
By virtue, we are a responsible brand. Responsible not just for our products, but for the eco-system and for the world. Under the given global climate crisis, environmental sustainability should be at the top of every individual’s mind. We need to protect our planet.
Würfel being a responsible brand, work towards a better world. The wood industry contributes to the loss of trees for making its products. E.g. One kitchen made from plywood is a result of 5-6 trees being cut. As a brand, this is a matter of deep concern and sadness for us.
Each and every board at Würfel are procured only from vendors who practice sustainability and are certified by FSC Europe. Sustainability is achieved by making boards out of rotational self-owned and self-cultivated forests, which means every board is made only from the woods that has been cultivated for the purpose of making boards and then, they are re-grown for the future. Also, as one of our CSR activities, we plant one tree for every kitchen we install.
36. HOW DOES WÜRFEL PROVIDE HEALTHY HOMES?
Did you know that your kitchen or wardrobe can be cancerous for your health? Würfel by default, use E1 Grade boards and does E0 boards on request. It is very important for every client to understand the grades of boards. Würfel ensures that you have a healthy and safe home.
E0 board - the amount of formaldehyde released is less than or equal to 0.3mg/100g.
E1 board - the amount of formaldehyde released is less than or equal to 8.0mg/100g.
E2 board - the amount of formaldehyde released is less than or equal to 30.0mg/100g.
Formaldehyde is a colourless, harmful gas that can cause cancer in high amount. The formaldehyde in our homes basically comes from all sorts of boards, furniture and paint from adornment materials.
According to the national mandatory standard, after closing the door/window for 1 hour, in every cubic metre of indoor air, the quantity of formaldehyde released must not exceed 0.08 mg(milligram). If it reaches 0.1-2.0 mg, 50% of normal people can smell a bad odour. If it falls between 2.0-5.0mg, the eyes and trachea will be strongly stimulated, thus causing sneezing, coughing and other symptoms.
More than 10 mg of formaldehyde causes dyspnea and more than 50 mg can cause serious illness such as pneumonia and even death.
If the decorations inside the home is reasonably organised, environmentally friendly and under constant ventilation, indoor formaldehyde can be generally reduced to the permitted level in about 20 days.
37. HOW DO I AUTHENTICATE A WÜRFEL PRODUCT?
Every Würfel is authenticated by the corporate technical team. As per the Würfel "Fair Price Policy”, you will receive an automated email for every Würfel product you order along with the design dossier and authenticated price. We exhibit the highest level of transparency to ensure that our valued customers get the best price for their product.
38. DO I HAVE TO SUPERVISE THE INSTALLATION?
Not at all. Your home is our pride and our technical team would ensure that you have nothing to worry about. We request you to relax during this phase and leave the rest to our experts so that they can work at ease and deliver their best.
39. WHAT HAPPENS IF THERE ARE ANY ON-SITE DAMAGES?
We are responsible for any accidental damage done on any of our products by our technical team during the installation process. However, if there is any damage caused by other non-Würfel members on-site, we are not responsible for the same. The same can be re-ordered and replaced post payment.
40. WHAT IS THE IMPORTANCE OF COUNTER TOP?
Counter top is the key part of any modular kitchen. It is like the armour for a soldier, the helmet for a bike rider, the pads for a batsman and so on. From design utility point of view, a countertop covers almost 30-40% visible part of any modular kitchen. Hence, you can always use this space to create a striking or a minimal design aesthetic to your modular kitchen.
From a functionality point of view, the counter is your life saviour. We can say that it acts like a shield and protects your modular kitchen for its lifetime.
Hence, we at Würfel focus a lot on the counter top technicalities and our designs ensure that your kitchen live longer.
For example, we ensure that every counter top is at least 20mm out of the cabinet body and is supported by a drip line below so that no liquid flows into the cabinets. We also create breathing space between the cabinets and countertops to add to the longevity.
Regarding to materials, we usually recommend Quartz as these are highly robust and completely non-porous. If you visit any of the Würfel studios, our experts would explain to you about our countertop technicalities.
41. WHAT IS THE MOST CRITICAL PART OF A KITCHEN?
We conducted a research across the country for kitchens under Indian working conditions to understand how we can increase the life of a modular kitchen. Our research has identified that more than 96% of the problems in Indian Kitchens are around the sink unit, therefore, securing these areas make the kitchen much better.
Würfel being a responsible brand don’t just conduct research, but work towards the solutions of our research findings. Hence, our Stainless Steel 304 Grade sink units are introduced as a part of our modular kitchens. Now our clients need not worry about leakages in their sink space and on top of that, these sinks are extremely easy to clean and maintain. We take pride in the fact that our kitchens come with a 10 years’ warranty and our sink units come with a 20 years’ warranty. Our belief is not to fix things but to solve the problems in the eco system from the roots. We are proud to say that our steel sink cabinets are an exclusive feature of Würfel Küche. Our customers who are using these features are extremely happy about our hassle free Modular kitchens.
42. WHAT IS WÜRFEL’S PRICING POLICY?
An essential point to understand before closing on your modular kitchen is the pricing. A kitchen is a product which has no fixed price and you can be quoted to the desire of the brand or carpenter. Hence, it becomes important for you to understand the transparency of the brand in showing their pricing policy.
For example, At Würfel, all our modules are standardised in size and pricing. Our designing software not only shows the 3D designs but also generate auto costing in order for our clients to know the actual pricing.
In fact, we have gone a step ahead and have a feature where our clients would get automated emails and SMS with the product pricing checked by our technical team.
In the case of hiring a carpenter, it is almost impossible to know the price beforehand. Initially, we think that the pricing will be lesser just to find out that we spend the same amount of money after product installation.
43. WHO DO I CONTACT IF I HAVE ANY QUERIES?
You can call us on 1800 3000 2926 or send in your query by contacting us here
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