Würfel Store Launch in Mumbai
Late last year (2017), Wurfel took its modular kitchens to the maximum city – Mumbai. Being our first store in the city and state, we wanted our launch to be an evening to remember.
The event kicked off with a ribbon-cutting at the showroom, where we were joined by esteemed members of the press. In between the wide smiles, camera flashes, and snappy shutter sounds, we also fielded questions from the journalists pertaining to our products, ownership, and vision for the brand, in a lively Q&A session. Quite a few wanted to know how you pronounce Würfel (It’s Wuh-r-fill).
As we reached sundown, most of the audience wanted to let their hair down. Before we knew it, the industry’s leading architects and builders soon joined the party.
Our lineup for the event included a live cook up from celebrity chef and culinary expert – Rakhi Vaswani, some freshly brewed blues music, along with servings of the finest European wine and appetizers. Safe to say, we had all the ingredients for a perfect evening.
The longer the night went on, the more enjoyable it got. To soak our audience even further in European culture, we gave them language lessons in German, Spanish and Italian. Some fumbled, some delivered, but all of them were in splits by the end of it. In between the head grooving and wine-tasting, we treated the crowd to some of our latest modular kitchens and innovations.
Some of the products on show included our nanotechnology powered scratch-resistant kitchens – kitchens on which scratches can be healed by the mere swoosh of iron, and soft-close drawers – drawers that shut without as much as a peep, no matter how hard you slam them. It was met with loud applause and genuine appreciation.
And it’s this drive for innovation that has today made Wurfel one of India’s fastest growing modular kitchen and wardrobe brand.
For a glimpse of our showroom launch, click the video below.
To check out more of our portfolio and the latest European’s designs, drop by our store